A complete digital marketing strategy covering navigation restructure, landing pages, 12-month SEO roadmap, and paid media plan to dominate the UAE facility management market.
Prioritised by revenue impact and search opportunity. Each card shows the page type and its primary use case.
Replace the current generic MEP page with a rich hub page that positions Dyntek as a full-service facility partner. Include service cards, trust badges, client logos, and a clear CTA path.
Dedicated landing page for plumbing - currently buried under MEP. Target keywords like "plumbing services Dubai," "plumbing contractor Sharjah." Include service scope, emergency callout info, and AMC upsell.
New page covering commercial & residential lighting installation, LED retrofits, and emergency lighting. Bridges their Blueberry LED sister company and their automation lighting control service.
New page for mechanical installations - pumps, fire suppression, gas systems, and building mechanical infrastructure. Completes the "M" in MEP that was previously absent as a standalone offering.
Showcase completed projects with images, scope of work, and outcomes. Categorise by sector (hospitality, commercial, residential). This is the #1 missing trust element on the site.
Industry-specific page combining GRMS + HVAC + Lighting + AMC into a single hospitality offer. UAE hotel market is huge - this page targets hotel owners and hospitality procurement teams.
Targeting commercial property managers and developers. Bundle electrical + HVAC + plumbing + AMC into a single commercial offering page. Great for Google Ads campaigns.
Reposition AMC from a menu item to a dedicated conversion-focused landing page. This is recurring revenue - should have its own pricing tiers, service inclusions, and comparison table.
Target villa owners and residential developers in Dubai, Sharjah, and Abu Dhabi. Combine home automation + MEP into a whole-home offer with premium positioning.
Thought-leadership page that positions Dyntek at the intersection of automation + facility management. Targets developers building new smart buildings in the UAE.
Current slugs are keyword-stuffed and unfocused. Proposed slugs are clean, target one primary keyword each, and create proper SEO silos.
| Page | Current URL Slug | Proposed URL Slug | Primary Keyword |
|---|---|---|---|
| Facility Mgmt Hub | /professional-mep-services-electricalplumbing-hvac-in-dubai/ | /facility-management-services/ | facility management services Dubai |
| Plumbing | /quality-plumbing-and-drainage-work-in-dubai/ | /plumbing-services-dubai/ | plumbing services Dubai |
| HVAC | /best-energy-efficient-hvac-systems-in-dubai/ | /hvac-services-dubai/ | HVAC services Dubai |
| Electrical | /expert-electrical-works-solutions-in-dubai/ | /electrical-services-dubai/ | electrical contractor Dubai |
| Lighting | - does not exist - | /lighting-services-dubai/ | lighting installation Dubai |
| Mechanical | - does not exist - | /mechanical-services-dubai/ | mechanical contractor UAE |
| AMC | /comprehensive-annual-maintenance-contracts-in-dubai/ | /annual-maintenance-contracts/ | AMC services Dubai |
| Home Automation | /smart-home-solutions-in-uae/ | /smart-home-automation-dubai/ | smart home automation Dubai |
| Lighting Control | /advance-wireless-lighting-control-in-dubai/ | /lighting-control-systems/ | lighting control system UAE |
| Projects | - does not exist - | /projects/ | MEP projects Dubai |
| About | /expert-mep-and-home-automation-solutions-in-dubai/ | /about/ | - branded - |
| Contact | /expert-home-automation-mep-service-in-dubai/ | /contact/ | - branded - |
Every renamed URL needs a 301 redirect from the old slug to the new slug. This preserves any existing SEO equity. The About and Contact pages currently have keyword-stuffed slugs that offer zero SEO value - clean them up to simple /about/ and /contact/. All new pages should follow the /service-keyword-location/ pattern for local SEO targeting across Dubai, Sharjah, and UAE.
Organic growth strategy starting June 2026 (post website launch in May). Includes Google Business Profile as a core ranking pillar. All activity is sequenced around the website going live first.
For service-based businesses in the UAE, GBP is arguably more important than organic rankings in the short term. The Google Local Pack (map results) appears above organic results for most service queries like "plumbing services Dubai" or "HVAC repair near me." A fully optimised GBP with 50+ reviews, weekly posts, and complete service listings can generate qualified leads within weeks of launch, while organic SEO builds momentum over months. This is why GBP setup is part of the website launch phase, not an afterthought.
Google Ads and Meta (Facebook/Instagram) strategy starting June 2026 after the website goes live in May. All campaigns point to the new landing pages built during the website phase.
For the UAE facility management market, we recommend starting with a 65/35 split: 65% Google Ads (high-intent search traffic converts fastest in the services sector) and 35% Meta (awareness, remarketing, and visual storytelling). As the Meta audience matures and remarketing pools grow, this should shift toward 55/45 by Q3. AMC campaigns should receive dedicated budget as they represent recurring revenue with the highest customer lifetime value. Expect Month 1-2 CPAs to be higher as algorithms learn, with steady CPA reduction from Month 3 onwards. Note: all lead capture should use phone calls, forms, and Messenger (not VoIP-dependent tools which are restricted in the UAE).
Phased approach to minimise disruption while maximising impact. Each phase builds on the previous one.
Rename "MEP Services" to "Facility Management Services" in the navigation. Reorder dropdown items with Plumbing first. Update About & Contact URL slugs. Set up 301 redirects for all changed URLs. Update internal linking across all pages.
Create the Facility Management hub page. Build Lighting Services and Mechanical Services pages. Create the Projects/Portfolio page (even with 3-5 projects to start). Rewrite existing service pages with updated SEO-focused copy and cleaner slugs.
Build Hospitality Solutions and Commercial Building Solutions landing pages. Reposition AMC as a standalone conversion page with service tiers. These become the primary PPC landing pages for Google Ads campaigns.
Launch Google Ads campaigns pointing to new landing pages. Set up conversion tracking and form analytics. Begin schema markup for local SEO (Service, LocalBusiness, FAQ). Build Residential/Villa page and Smart Building page. Begin content marketing with blog posts targeting long-tail keywords.